Acquire high-quality customers ready to convert into sales – at no risk to you.

Our Solutions

Multi-Channel Marketing Strategies

Our omnichannel approach and diverse marketing strategies deliver high volumes of customers.

Data Intelligence

In-depth analytics and reporting helps us to target customers and create effective campaigns. Data profiling is the core of our business.

POPI Compliant Leads

Our game changing POPIA strategy enables us to deliver top quality data.

How we work

We’re all about long-term relationships. You’re our client but you’re also our partner, which means we’re fully invested in your success. Here’s how we put this vision into action:

Understanding and scoping

Our data specialists work with your business intelligence, sales and marketing teams to first understand who your customers really are so they can target them accurately.

Campaign execution and optimisation

We test leads from a variety of channels and then use advanced analytics to evolve and adapt the channel mix in the campaign in order to ensure optimal lead performance.

Data framework and channel selection

Our team of omnichannel marketing experts allocate specific channels per target market, with varying measurement frameworks and targets for maximum effectiveness.

Call centre integration and training

The user journey is critical to your campaign’s success. We integrate with your call centres and provide training where needed, to ensure a seamless journey from lead to sale.

Customised reporting

Get detailed reports containing critical insights about your campaigns, sales leads and ultimately your customers, so that you always know what’s working – and what’s not.

How we work

We’re all about long-term relationships. You’re our client but you’re also our partner, which means we’re fully invested in your success. Here’s how we put this vision into action:

Understanding and scoping

Our data specialists work with your business intelligence, sales and marketing teams to first understand who your customers really are so they can target them accurately.

Data framework and channel selection

Our team of omnichannel marketing experts allocate specific channels per target market, with varying measurement frameworks and targets for maximum effectiveness.

Campaign execution and optimisation

We test leads from a variety of channels and then use advanced analytics to evolve and adapt the channel mix in the campaign in order to ensure optimal lead performance.

Call centre integration and training

The user journey is critical to your campaign’s success. We integrate with your call centres and provide training where needed, to ensure a seamless journey from lead to sale.

Customised reporting

Get detailed reports containing critical insights about your campaigns, sales leads and ultimately your customers, so that you always know what’s working – and what’s not.

Tools Empowering Your Teams for Success

3Way is known for professional relationship management that includes analysing how your business is converting our data and helping your sales teams improve their results. Added to this, our insightful reporting gives you an in-depth picture of your marketing campaign’s performance.

Omnichannel marketing strategies

Our approach leverages the strengths of multiple marketing channels depending on your business goals, ensuring you get the best access to potential new customers.

POPI-compliant leads

All our data is POPI-compliant, so your customers can feel secure about their data integrity.

Superior data intelligence

In-depth analytics and reporting means we’re able to target customers in such a way that ensures our clients’ marketing success.

Dedicated client service

Our team of account managers are passionate about ensuring our clients’ campaign performance by partnering deeply with their teams on every level.

Quality control

We take pride in our level of quality control. We continually work with your sales teams to enhance and optimise the sales process.

Our toolbox

Connecting customers with the right product at the right time is key to driving success for our clients. Achieving this demands the implementation of exceptionally creative campaigns tailored precisely to your ideal customer, utilizing a wide array of digital and traditional marketing instruments. Here’s what’s available in our toolbox:

SMS

Affordable and with universal reach and high open rates, SMS campaigns are easy to integrate with other channels, and lend themselves well to local marketing efforts.

Telemarketing

When done properly, telemarketing allows your brand to develop an authentic connection with your customers in a highly personalised and interactive approach.

AI

We Leverage AI for Content Generation and High-Quality Lead Generation.

Email

A personal, long form and highly targeted lead generation medium, email marketing can be highly effective in creating a network of loyal customers.

Whatsapp

Highly effective for engaging potential customers, increasing leads, and reaching a larger audience. Quicker response times due to instant messaging and powerful as it has global reach making it a diverse tool for engagement.

Bots

Chatbots are a highly conversational and interactive way of automating conversations between your brand and potential customers already on your website.

Social media, Facebook

Today’s widely used social media platforms allow for highly targeted campaigns based on specific customer demographics, giving them a high ROI and great reach.

Google Search and Display

When users are actively searching, Google leads boast exceptionally high conversion rates and can be finely tailored to reach specific audiences. Additionally, display campaigns can achieve precision targeting, whether by audience or contextual content.

Please call me SMSs

These have huge reach and require action only from interested potential customers, making them highly effective lead converters.

Robocall

When used strategically, automated telemarketing software can streamline your  brand’s reach to potential customers at scale and at a low cost.

TV

A highly engaging and immersive lead generation medium, TV offers huge customer reach, making it an excellent tool for brand awareness.

Affiliates

Need a higher lead volume, or specialist leads? We partner with other lead generation companies as affiliates to source additional leads where necessary.

Radio

Tried and tested over decades, radio offers huge reach to your potential customers at a low cost, with low turnaround times for easy delivery of time-sensitive messages.

AVM

Boasts Impressive Response Rates to Spark Interest in Our Service/Product with a High Opt-In Rate.

USSD

An interactive mobile phone technology, USSD doesn’t need data and works on almost any type of phone. It’s responsive, customisable and cost effective.