011 447 7511

Growing your business, lead by lead.

We help you connect to sales-ready customers – at no risk to your business.

What you get

Omnichannel marketing

Access multiple marketing channels to get quality business leads and ensure your marketing channels are integrated so you can connect exponentially with your customers.

Leads the way you need them

Get consistent volumes of high quality sales leads, at scale, at a reasonable price. Scale your lead volumes up or down according to your needs and tap into new markets.

Seamless data experience

Our custom-built technology gives you consolidated conversion and performance reporting. Get an in-depth view of your customers and see the entire funnel from lead through sale.

How we work

We’re all about long-term relationships. You’re our client but you’re also our partner, which means we’re fully invested in your success. Here’s how we put this vision into action:

Understanding and scoping

Our data specialists work with your business intelligence, sales and marketing teams to first understand who your customers really are so they can target them accurately.

Campaign execution and optimisation

We test leads from a variety of channels and then use advanced analytics to evolve and adapt the channel mix in the campaign in order to ensure optimal lead performance.

Data framework and channel selection

Our team of omnichannel marketing experts allocate specific channels per target market, with varying measurement frameworks and targets for maximum effectiveness.

Call centre integration and training

The user journey is critical to your campaign’s success. We integrate with your call centres and provide training where needed, to ensure a seamless journey from lead to sale.

Customised reporting

Get detailed reports containing critical insights about your campaigns, sales leads and ultimately your customers, so that you always know what’s working – and what’s not.

How we work

We’re all about long-term relationships. You’re our client but you’re also our partner, which means we’re fully invested in your success. Here’s how we put this vision into action:

Understanding and scoping

Our data specialists work with your business intelligence, sales and marketing teams to first understand who your customers really are so they can target them accurately.

Data framework and channel selection

Our team of omnichannel marketing experts allocate specific channels per target market, with varying measurement frameworks and targets for maximum effectiveness.

Campaign execution and optimisation

We test leads from a variety of channels and then use advanced analytics to evolve and adapt the channel mix in the campaign in order to ensure optimal lead performance.

Call centre integration and training

The user journey is critical to your campaign’s success. We integrate with your call centres and provide training where needed, to ensure a seamless journey from lead to sale.

Customised reporting

Get detailed reports containing critical insights about your campaigns, sales leads and ultimately your customers, so that you always know what’s working – and what’s not.

Tools that help your team succeed

We’re known for deep relationship management that includes analysing how your business is converting our leads and helping your sales teams improve their results. Added to this, our insightful reporting gives you an in-depth picture of your lead generation campaigns’ performance.

Omnichannel marketing strategies

Our omnichannel approach leverages the strengths of multiple marketing channels depending on your business goals, so you get the best access to potential new customers.

POPI-compliant leads

All our business leads are POPI-compliant, so your customers can feel secure about how their data is being used. And, if they know their data is being managed properly, they’ll have a more favourable view of your brand.

Superior data intelligence

In-depth reporting and analytics mean we’re able to target customers by location, income proxy, asset indicator, affordability, marital status, credit standing and more.

Dedicated client service

From dedicated account management and specialised training for your own sales team to customised reporting that integrates directly into your own systems, our dedicated client service means you get the support you need for maximum lead conversion.

Quality control

We take pride in our intense quality control process: we listen to all calls made by your sales teams to check they’re compliant, and we give them tips and feedback based on what we hear. 

Our toolbox

Leads aren’t enough – they need to convert to customers. Getting this right requires highly creative campaigns that are laser targeted to your ideal customer using a variety of digital and traditional marketing tools. Here’s what’s in our toolbox:

USSD

An interactive mobile phone technology, USSD doesn’t need data and works on almost any type of phone. It’s responsive, customisable and cost effective.

Bots

Chatbots are a highly conversational and interactive way of automating conversations between your brand and potential customers already on your website.

Radio

Tried and tested over decades, radio offers huge reach to your potential customers at a low cost, with low turnaround times for easy delivery of time-sensitive messages.

TV

A highly engaging and immersive lead generation medium, TV offers huge customer reach, making it an excellent tool for brand awareness.

SMS

Affordable and with universal reach and high open rates, SMS campaigns are easy to integrate with other channels, and lend themselves well to local marketing efforts.

Social media

Today’s widely used social media platforms allow for highly targeted campaigns based on specific customer demographics, giving them a high ROI and great reach.

Email

A personal, long form and highly targeted lead generation medium, email marketing can be highly effective in creating a network of loyal customers.

Robocall

When used strategically, automated telemarketing software can streamline your  brand’s reach to potential customers at scale and at a low cost.

Affiliates

Need a higher lead volume, or specialist leads? We partner with other lead generation companies as affiliates to source additional leads where necessary.

Google Search and Display

With the searcher is in “search mode”, leads from Google offer extremely high conversion rates and can be finely tuned to target a particular audience. Display campaigns can also be highly targeted by audience or contextual content.

Please call me SMSs

These have huge reach and require action only from interested potential customers, making them highly effective lead converters.

Telemarketing

When done properly, telemarketing allows your brand to develop an authentic connection with your customers in a highly personalised and interactive approach.

Phonefinder
Phonefinder
Finding new target audiences for cellphone deals
Talksure
Talksure
Accessing new medical insurance customers
Independent financial services provider Talksure wanted to gain access to new potential customers that they didn’t have the ability to reach in house in order to market their medical insurance product. Using a combination of SMS, warm-up calls and white label web, the campaign generated an average of 1000 opt-in leads per month and over 18 000 leads in total since its launch in 2021. Here’s how we did it.
Prime Meridian
Prime Meridian
Upgrading an ailing call centre system
A car insurance company was struggling to make sales due to an archaic call centre system, They also lacked adequate reporting and had undertrained call centre personnel. After training their call centre agents and updating their systems, we launched a multi-channel campaign that improved conversion rates by 50% and drove more than 2000 leads per month, translating to 6000 sales in 24 months. Here’s how we did it.
Mother Financial
Mother Financial
Tackling the banking sector
A banking client was struggling to gather and convert leads that were originating from multiple sources. After creating an exceptional multi-channel marketing programme, we were able to consistently generate around 20 000 quality leads for them per month, which resulted in over 50 000 sales in a single year. Here’s how we did it.