About 3Way Group | Who We Are

Business to the power of 3

Our three guiding principles have been the key to our success.

Lead.

We lead with humility, curiosity, integrity, and selflessness. An approach that fosters a positive relationship with our clients and teams. Building long term partnerships with our clients contributing to long term success.

Connect.

Connection is at the heart of what we do. Besides connecting clients to new customers with the use of technology and data analytics, we also connect authentically with our clients to create valuable, enduring relationships based on mutual trust and respect.

Grow.

We’re entrepreneurs by nature, which means the pursuit of growth is our driving force. Helping clients grow is what we do best, and we’re always looking for opportunities that will help us do this.

3Way timeline

2006

Tom Goldgamer and Danny Aaron meet while working at Hollard.

2007

Tom and Danny become business partners and launch an SEO business called Web Smart.

2008

A third shareholder buys them out, and Danny and Tom launch 3Way Marketing from their living rooms. Because they left Hollard on good terms, they pitch their business to their old employer, which leads to them securing Hollard as their first client.

2009

Armed with laptops only and still operating out of living rooms, the team grows to eight people. Together, they sign 10+ blue chip financial services and banking clients.” The neighbours begin to complain, and the business moves into its first office space.

2010

3Way’s call centre business is launched, along with a number of other new businesses.

2012

Additional businesses and verticals are added to the group, and 3Way Marketing becomes The Benater Production Group, to cover the diversified group of companies.

2015

Danny and Tom buy a five story office block to accommodate the growing business.

2016

3Way boasts 60 blue chip clients, over 300 employees and more than R200 million in turnover.

2018

3Way launches lead generation channels that are first of their kind in South Africa, including TV, radio, print and AVM, where our clients pay only on performance (i.e. by lead or per sale).

2019

The year of global penetration: 3Way launches further afield into African and South East Asian markets including Ghana, Nigeria, Zambia, Namibia, Indonesia and the Philippines.

2020

The year of Covid. 3Way consolidates its position in the market by focusing more on its core product and less on growth. The Say Hi AVM business is acquired in order to further bolster 3Ways’ lead generation capabilities.

2021

As part of its efforts to prepare for the POPI Act, 3Way assembles its own in-house Privacy and Compliance department consisting of leading POPI professionals, in order to ensure that the company’s approach to complying with the coming POPIA is best of breed.

2022 and Beyond

Given the platform and foundation that have been created over the past 16 years, 3Way’s future will be about focusing on growing its local client base and expanding internationally into other emerging markets, while at the same time ensuring consolidation and growth of the current market positions.

Our Team

At 3Way Group, our team is the heartbeat of our success. We pride ourselves on being a dynamic, forward-thinking group that thrives on collaboration and innovation.

Careers

Looking to join our team?

We’re a young, vibrant, close-knit team who loves to work hard and play hard too. Keen to join the thriving 3Way family? Explore the vacancies we currently have.

011 447 7511