Using various channels including AVM, SMS, Facebook, Google, Warmup and surveys, we were able to secure Mother Financial around 3000 – 5000 short-term insurance leads a month. Over the past two years, this has meant a total of over 60 000 opt-in leads and 200 000 cold leads. Conversion rates are highly dependent on lead source, with some of the best short-term insurance lead sources converting north of 25%. On average, monthly conversion rates range from between 12-14%, and Mother Financial generates between 600-800 sales per month directly from the leads we provide.