We quickly realised collections on some campaigns were not performing, so we turned them off. While this caused some volume issues for a certain time period, we optimised other lead sources in order to compensate. Another challenge for the client was dealing with multiple people for leads. Being able to manage all the affiliates in our side made the process more streamlined, plus we were able to slow down the non-performers and ramp up the others as and when needed. Overall, we helped keep the overall lead volumes consistent so that the sales process was more manageable.