When we launched 3Way Marketing in 2008, there was no fancy office, no physical product and no five year strategy. What we did have, though, was a great business idea, a passion for performance marketing – and a large appetite for growth.
Our model was particularly enticing to our clients. Our clients only paid for quality leads. We also had an incredible work ethic: with 20 hour work days for 10 years in a row, we can safely say that no one worked harder than us in our space.
While we’ve grown exponentially since 2008, we’ve retained our young and hungry entrepreneurial spirit. Fourteen years later, we’ve been able to drive exciting growth for South Africa’s largest brands both within the country and across the African continent by delivering north of 6 million hot leads a year across a wide range of direct marketing channels. So where to from here…
Reimagining the 3Way brand: A blend of past and present
We are constantly refreshing our strategy and approach to match the changing macro economic environment. We recently embarked on a company rebrand to reflect the journey we’ve been on as a business, where we are now – and where we’re going in future.
To us, the new 3Way brand reflects where we are now with our new tagline of “Lead. Connect. Grow”. It’s not just about lead generation anymore. It’s about a strong focus on compliance, sustainable growth and connection with our people and customers.
We feel that changing our new name from 3Way Marketing to 3Way communicates more effectively that our scope has moved beyond just marketing. We provide a comprehensive solution data and technology that delivers high propensity real time data into clients sales funnels, decision making process and enables them to use our data, knowledge, sales expertise and call centre experience to deliver
what they ultimately seek: growth.
So where to next?
With our new brand, we’re excited to move into a future that’s quickly changing. Overall, technology underpins everything, including the ability to scale, report, measure, evolve and differentiate. It’s in our nature to always be first to market and quick to innovate, so as the world changes we have our finger on the pulse and bring those technologies and opportunities to our clients.
We’re currently focusing on larger penetration not only in SA, but also into other emerging markets. We’re branching out into other verticals including credit, education, gaming and betting. Wherever we go next, the 3Way brand will evolve with us – and it will always reflect our passionate entrepreneurial roots as well as our ambitions for continual growth and evolution into the future.