After much negotiation and back and forth, Jono Judelman has officially joined the 3 Way family to head up new business development!
We consider this a big deal as Jono has been instrumentally involved in some of SA’s leading digital marketing businesses over the past 12 years and has worked extensively on some major FMCG, B2C and B2B brands.
Having run his own agency for 3 years, Jono’s expertise lies heavily in social media, database and response-driven marketing, which considering the 3Way product basket, makes his integration into our business virtually seamless. The radical take-up of social media channels such as Facebook, Twitter, Instagram, You Tube and LinkedIn gives data a whole new meaning and over the past 2 years, 3 Way has invested heavily in social media allowing us to understand current and prospective customers better than ever before.
3 Way Marketing’s primary aim for 2016, and beyond, is to retain our status as one of SA’s top lead generation firms. By aligning social media insights and highly responsive direct channels with our existing marketing mix, we believe we have the answer for many companies out there who are looking to sell their products and services as cost effectively as possible. Lead generation was always considered a great fit for mass consumer industries like financial services and travel. However, we are currently executing many successful campaigns across a diverse set of industries ranging from health and automotive/test-drive to online airline ticket sales and retail. The use of Social media is also instrumental to our POPI strategy, which enables us to continue to build opt in POPI compliant databases for us and our clients (see our POPI Q &A manual at www.3waymarketing.co.za/popi).
Due to the influx of requests from local agencies as well as Jono’s strong agency background, we are (for the first time) looking to partner with the right agencies who work with clients that appreciate true performance-based marketing: we charge only for the results we deliver and not for campaign set up fees and the like.
I would like to invite you to get in touch with Jono to find out more about our product suite and how we can help drive sustainable lead volumes and sales into your or your client’s business.